12.11.07

Beckham invades Australian screens.

What the hell is this all about? The networks must know something is up; their skin must be chilled with the calm before the storm. Ears to the ground like a Native American tribesman, they can sense a stampede. The next month is being stuffed with Beckham related fluff for both apparent and non-apparent reasons, calling into question; who and where is the market for this?

I'm no public consensus, nor am I a fan of Beckham, his sport, his wife or the great many side projects he is involved in. But does this line-up sound appealing to anyone?

Beckham - Tuesday, 20th November. ABC TV
David Beckham - Thursday, 22nd November. SBS
David Beckham Interview - Tuesday, 27th November. Ten
LA Galaxy v Sydney FC - Tuesday, 27th November. Ten
David Beckham: New Beginnings - Tuesday, 4th December. UKTV

...

I hate market trends.

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